News & Updates

“The Aspire Group, one of metro Atlanta’s fastest-growing companies, has been sold in a deal that founder Bernie Mullin said will help the long-time Atlanta sports marketing agency better compete with its well-heeled rivals.”

In this episode, Bernie Mullin joins CollegeAD Podcast to discuss how The Aspire Group came to be, what Bernie and his team look for in a partner, how they service those partners, and more.

“Mullin has found a handy niche helping 20 universities repopulate stadiums and arenas for baseball, football, basketball, and softball, among others. Taking 10% of ticket sales, plus costs (more for small-conference schools) or a management fee tied to increased box office, Aspire should gross $500,000 or so on more than $5 million in revenue this year.”

The old adage ‘If you fail to plan, you are planning to fail’ is as true as ever. When prospective clients ask us to review their ticket sales plan, we invariably receive a budget. As you might expect, these budget plans lack ticket marketing or sales DNA that integrates all sports business functions. Instead, these functions generally operate in silos with limited regard to driving attendance.

We caught up with Bernie Mullin at the 2019 World Congress of Sports to find out what’s keeping him occupied as founder and chairman of The Aspire Group. Among the things on his mind: Youth participation in sports.